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Jeroen van Mastrigt
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Over the past years I have been helping G&S Vastgoed & Volker Wessels to define and develop Nowhere, a museum for Digital Art that will open its doors in a few years with a permanent exhibition by teamLab. In the upcoming years I will function as its founder/director.

Nowhere is part of the Wonderwoods.  This icon for the city of Utrecht will not only become a worldwide source of inspiration for a newfound balance between nature and urban life, but also will redefine the museum as we now it...



Next to my work for Nowhere I help other organisations to innovate. With my company WeLoveYourWork I help you to creatively anticipate the future by redefining 

themselves in the light of emerging technologies & changing human behaviour. In co-creation, I facilitate the development of future scenario's, vision, innovation strategy & concepts. Furthermore I creatively orchestrate the realisation of these concepts; I help to manifest the school, museum, bank, store, working space, housing project, hospital or festival of the future.






Over the past years years I developed innovation strategy for ao. airlines /airports, media companies, banks & investment firms,  retailers and real-estate firms.

Apart from being partner @ WeLoveYourWork Future Agency. and director @ Nowhere, I am Honorary Fellow @ HKU. Read more about what I do....








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Last year the Dutch newspaper Trouw published an interview with me. You can read it here (in Dutch).

Real Virtuality


I believe in the potential of connecting  virtual and the physical domain for creating meaningful experiences.

JRNVM /  WeLoveYourWork Future Agency |Bogortuin 191 / 1019 PE  Amsterdam  | T + 31 6 42385653 | |© 2020

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