Jeroen van Mastrigt


I am helping G&S Vastgoed & Volker Wessels to define and develop PlayLab, a museum for Digital Art that will open its doors in a few years. PlayLab is part of the Wonderwoods.  This icon for the city of Utrecht will not only become a worldwide source of inspiration for a newfound balance between nature and urban life, but also will redefine the museum as we now it...



I help organisations to creatively anticipate the future by redefining themselves in the light of emerging technologies & changing human behaviour. In co-creation, I facilitate the development of future scenario's, vision, innovation strategy & concepts. Furthermore I creatively orchestrate the realisation of these concepts; I help to manifest the school, museum, bank, store, working space, housing project, hospital or festival of the future.

Over the past years years I developed innovation strategy for ao. airlines/airports, media companies, banks & investment firms, 

retailers and real-estate firms.

I work as partner @ WeLoveYourWork Future Agency. I am founder & quartermaker @ PlayLab, Honorary Fellow @ HKU. Furthermore advisor to Cinekid,  the Dutch Culture Council, jury member for the Dutch Design Awards, and member of the innovation board of InRetail. Read more about what I do....








Springhouse Amsterdam

Last year the Dutch newspaper Trouw published an interview with me. You can read it here (in Dutch).

Real Virtuality


I believe in the potential of connecting  virtual and the physical domain for creating meaningful experiences.

JRNVM /  WeLoveYourWork Future Agency | Springhouse , De Ruyterkade 128 / 1011 AC  Amsterdam  | T + 31 6 42385653 | |© 2019