JRNVM. Jeroen van Mastrigt

At the end of Oktober we hosted workshop on "Playful Cities" here at the Freedomlab campus, bringing together over twenty tought leaders on urban and contextual gamedesign from all over the world to think about smart cities. I presented the results to the sixth Asia-Eu...

On May the 14th  2014 Jeroen van Mastrigt updated the Dutch prime minister, Mark Rutte on recent developments and trends in the field of Applied Game Design & Development. Rutte visisted the Dutch Game Garden, the innovation and incubation hub for the Dutch game indust...

Since the beginning of this year I am part of an exiting new initiative: The Freedomlab Campus, a campus for creatives, engineers and entrepreneurs, in the heart of Amsterdam. The campus is located near Artis (zoo) and houses various talented entrepeneurs, developers a...

KLM, Litte Chicken, MV and WeLoveYourWork where awarded with a Spin award for 'best game' in april 2014. In 2013 the game allready won a Dutch Game Award in the category 'Best Co Production'. I was a.o. involved in strategy, the initial concept and managing creative pr...

Over the past years I have been involved in the ideation, design and  development of Aviation Empire, a 3D strategy game in which you run your own airline. 

Martijn van der Zee, SVP E-Commerce at AIR FRANCE KLM explaines that this virtual game is also connect...

I recently published an article in the Dutch Tijdschrift voor Sociale Vraagstukken (Journal for Social Issues) on using game design thinking and playful interventions in relation to solving isues in cities. The article (in Dutch) can be found here.  

Although people wait there every day, buses never stop at the stop ‘Benrath Senior Centre’ in Düsseldorf (Germany). The fake bus stop, an exact replica of a real German bus stop, was installed by the staff of the home for the elderly. The idea emerged when the police k...

I was recently interviewed by Homo Ludens Magazine, a journal focussing on the academic study of games. In the interview I talk about gameful innovation, the concept of 'real virtuality', and using game design thinking to solve wicked problems...

You can find the full t...

Aviation Empire is not a promotional game, but a true strategy game: players invest in a fleet, build a network with international destinations and develop their own airports.The game combines the digital world with the real world. Using real-life GPS check-in, players...